The Next Generation Automotive Display

Automotive Head-up Display (HUD) systems displaying essential driving information on the windscreen are present in increasing numbers of cars and utility vehicles. Present HUD systems are susceptible to optical artifacts and have a very narrow field of view, hindering the application of Augmented Reality (AR) features. These limitations present significant challenges to the automotive industry that is actively seeking new technologies for the next generation of HUD systems.

The aHEAD Photonics Ltd. was founded as a start-up company in 2023. We run a project and develop an innovative HUD technology improving road safety and providing premium user experience. Our technology offers a solution to the above challenges by displaying driving information in a wide field of view using Augmented Reality features. Our future product will be cost effective compared to present HUD technology. Our system will significantly improve road safety by reducing driver distraction and decreasing reaction time in hazardous situations.

The fundamentals of the project have been laid down by the research of Pal Koppa PhD and Abel Sulyok PhD at the Budapest University of Technology and Economics. By analyzing the problems of present HUD systems, they have proposed a radically new HUD concept using flat panel displays. Two international patents have been filed for the protection of the key elements of the concept. The TRL4 level proof of concept laboratory system demonstrates the feasibility of the key features of the concept, and it has already attracted the attention of important players in automotive industry.

In the near future our goal to deliver a TRL7 level aHead Photonics Head-up-display technology validated in operational environment.